Since big Western brands like McDonald’s pulled out of Russia, an array of copycat companies have replaced them. Instead of Starbucks, IKEA and Dunkin’ – Russia now has Stars Coffee, Swed House and Donutto. McDonald’s is now Vkusno I Tochka. CoolCola, Fancy and Sprint have replaced Coke, Fanta and Sprite. So how do Russians feel about these look-alike newcomers? How are these companies able to copy the brands they replaced so closely? In this Business Beyond, we answer these questions with expert help. We also look into how Russians are still managing to get hold of many Western products, despite the manufacturers refusing to sell to Russian retailers. And ask whether Western brands could ever make a return.
How Russia has replaced Western brands | Business Beyond
