Reform UK may be winning the first "TikTok election" according to analysis from Sky News Data and Forensics.
The party has the most followers on the social media platform, just ahead of Labour.
But it’s not just the parties’ follower counts that differ – each of them employ very different strategies to appeal to users, and all are working very hard for their content to be seen.
Read more: https://news.sky.com/story/reform-uk-may-be-winning-the-first-tiktok-election-13145329
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