South Korean pop music generated more than €4 billion in the first half of last year. It has even become the main reason why tourists visit the country. But now, K-pop is trying to attract new generations of overseas fans, while retaining its Korean identity. That means the emergence of bands with non-Korean artists. Our corrrespondent asked K-pop artists and fans what they think about this bold new move.
Read more about this story in our article: https://f24.my/AQok.y
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