The sporting action at the Paris Olympics kicked off with a wide array of rugby and soccer matches all over the country just two days before thousands of athletes and artists are set to take part in an ambitious opening ceremony at the heart of the French capital. Following years of preparation, as more than 10,000 athletes are going for gold during 19 days of competition, FRANCE 24’s Stuart Norval is joined by Michael Payne, Author, IOC’s former Director of Marketing and Chairman, CEO of Payne Sports Media Strategies.
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