World News

War in Ukraine: Why are Western brands continuing to operate in Russia?

Some Western companies operating in Russia are pausing their plans to exit despite efforts to isolate the country’s economy.

The invasion of Ukraine sparked a mass exodus of multinationals from the Russian market, wary of a potential consumer backlash should they stay – but some continue to operate.

Sky’s Ivor Bennett has been finding out why it is become more complicated for firms to move out of the country.

For more on this story: https://news.sky.com/story/from-whoppers-to-magnums-the-firms-staying-put-in-russia-despite-ukraine-war-13190468

#warinukraine #russia #russiaukrainewar

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