More than 120 million pints of no and low-alcohol beers were drunk in 2023, and sales could rise by a further 20 million by the end of 2024, according to the British Beer and Pub Association.
Over a third of adults say they are only drinking once a month or less, and a quarter of under 21s are not drinking at all.
Sky’s Ashna Hurynag went to the University of Bradford which has converted its nightclub to a sober space, with a cafe and arcade games.
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