Israel plans to spend over 700 million dollars on a global PR campaign in 2026, a massive increase from previous years to promote its image through social media, international delegations, and influencers. Critics argue that no amount of messaging can offset the global outrage over its actions in Gaza and ongoing human rights violations. The campaign targets key audiences, including US universities and young Americans, amid growing international support for Palestine. Zena Tahhan reports from Ramallah occupied West Bank.
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