The world’s changed a lot since Seán McLoughlin, better known to 31 million subscribers as Jacksepticeye, began making YouTube videos.
He started uploading content in 2012, in what many people consider to be the platform’s "golden age" when vlogging, video game playthroughs and comedy escapism were all the rage.
Like many in the content creation space, he’s been branching out in recent years, taking more acting jobs and getting involved in film production.
BBC Newsbeat’s Andrew Rogers caught up with McLoughlin to talk about his new role in Hitman, his work on bringing one of his favourite video games, Bloodborne, to the big screen and why he misses the "whimsical" days of the internet.
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