Listen to a convo on 3 articles on it all…. much more below
Marc Andreessen and Joe Rogan on Legacy Media’s declining ratings: “MSNBC is down to 50,000 people in the 18-49 demo. Which is TINY. The Gallup org has done polls on trust in media and it’s been a steady slide down and in the last four years it’s fallen off a cliff.”
🚨Marc Andreessen and Joe Rogan on Legacy Media’s declining ratings:
“MSNBC is down to 50,000 people in the 18-49 demo. Which is TINY. The Gallup org has done polls on trust in media and it’s been a steady slide down and in the last four years it’s fallen off a cliff.” pic.twitter.com/nJEZyv7ThZ
— Autism Capital 🧩 (@AutismCapital) November 26, 2024
Three news articles analyze the significantly declining viewership of MSNBC and CNN. The decline is attributed to several factors, including the perceived bias of these networks against Donald Trump and his supporters, a lack of trust in the media, and the poor performance of specific shows and hosts. The articles highlight the dramatic drop in ratings for prominent personalities like Rachel Maddow and the overall struggle of these networks to retain their audience, especially within key demographic groups. The articles suggest that these networks’ reliance on anti-Trump rhetoric alienated a significant portion of their audience.
OMG! CNN and MSNBC ratings have lost out to Hallmark. Hallmark has more viewers than CNN or MSNBC.
OMG! CNN and MSNBC ratings have lost out to Hallmark. Hallmark has more viewers than CNN or MSNBC.
🤣🤭😂 pic.twitter.com/wWehMvTSJv— Juanita Broaddrick (@atensnut) November 24, 2024
Briefing Doc: MSNBC & CNN Ratings Decline Post-Trump Election
Main Theme: This briefing doc analyzes sources examining the significant decline in viewership for liberal news networks CNN and MSNBC following the 2024 Presidential election, which saw Donald Trump’s victory over incumbent Kamala Harris.
Key Points:
- Significant Viewership Drop: Both CNN and MSNBC have experienced historic lows in viewership across several primetime programs.
- CNN’s primetime lineup drew an average of 367,000 viewers, falling behind networks like Food Network, HGTV, and Fox News (2.5 million viewers).
- MSNBC’s “Alex Wagner Tonight,” “Inside with Jen Psaki,” and “The Last Word with Lawrence O’Donnell” all recorded all-time low viewership numbers.
- Rachel Maddow, MSNBC’s star personality, has seen a 43% decrease in total viewership since Trump’s election.
- Possible Causes: The sources attribute the decline to several factors:
- Trump’s Election as an “Anti-Establishment” Vote: Sources suggest viewers perceive Trump’s victory as a rejection of the “establishment,” which includes mainstream media outlets like MSNBC and CNN.
- “The election of Trump has been interpreted by many prognosticators as a repudiation against the establishment — be it the establishment media or the establishment government leadership.” (Western Journal)
- Perceived Bias and Lack of Trust: The sources argue that consistent criticism of Trump and a perceived lack of balanced reporting have eroded viewer trust in these networks.
- “Could it be because the American people no longer feel you are honest and trustworthy?” (Red State)
- Lack of Diverse Viewpoints: MSNBC, in particular, is criticized for lacking conservative voices, unlike CNN, which has attempted to diversify its programming.
- “Even CNN has attempted to “moderate” its voice lately by giving conservative Scott Jennings a more prominent microphone. MSNBC has nobody approximating Jennings, and it appears that’s starting to reflect in the ratings.” (Western Journal)
- Scandals and Controversies: The Western Journal article highlights scandals involving MSNBC personalities, further contributing to the loss of trust among viewers.
- “…noted race hustler Al Sharpton and MSNBC have been embroiled in an ugly scandal…” (Western Journal)
- Maddow’s Reduced Schedule and High Salary: Rachel Maddow’s decision to reduce her hosting schedule to once a week while maintaining a substantial salary is also cited as a factor in the declining viewership.
What goes around, comes around… Listen to Bill O’Reilly’s report on CNN and MSNBC ratings.
What goes around, comes around…
Listen to Bill O’Reilly’s report on CNN and MSNBC ratings. pic.twitter.com/TsWKS107CH— 𝔹𝕦𝕕 & ℂ𝕒𝕤𝕖𝕪… (@bud_cann) December 8, 2024
Quotes:
- Red State: “Could it be that they are not stupid hayseeds in flyover country and are well aware of the fact that you look down on them with disgust because they shop at Walmart?”
- Western Journal: “From publicly branding Trump as analogous to the Ku Klux Klan — right before a presidential debate — to whatever MSNBC stalwarts like Joy Reid or “Morning Joe” Scarborough are usually yelling about him, MSNBC has become an absolute haven for far-left dialogue with virtually zero pushback.”
- New York Post: “Fox News contributor Joe Concha, who spent years covering the media industry, said it’s not surprising that a host who ‘so strongly supported Kamala Harris’ is losing viewers on the heels of the election.”
Potential Implications:
- Financial Concerns: Declining viewership directly impacts advertising revenue and may force networks to make programming changes or staff cuts.
- Political Polarization: The ratings decline highlights the deepening political divide in the US, with viewers seeking out news sources that align with their existing beliefs.
- Changes in Media Consumption: The rise of alternative media sources, social media, and streaming services may also be contributing to the decline of traditional cable news networks.
Overall, the sources paint a concerning picture for CNN and MSNBC, suggesting that their perceived bias and inability to connect with a broader audience have contributed to their ratings slump. It remains to be seen whether they will adapt their programming and strategies to regain viewership in the evolving media landscape.
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