You’ve built up excitement among fans and you have a release date for your game – but what do you do if you feel it isn’t quite ready?
Former Pokemon developer and co-founder of studio All Possible Futures, James Turner, has revealed what it’s like to have those "uncomfortable" talks about delaying a video game.
James spoke to BBC’s Newsbeat how he felt it was right for The Plucky Squire to be delayed so that it was "polished" and properly ready for fans.
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