More than 600,000 people, including many celebrities, have fallen for a hoax claiming to deny Facebook and Instagram owner Meta the right to use their images for training artificial intelligence (AI).
Film stars James McAvoy and Ashley Tisdale, as well as former NFL player Tom Brady, are among those who re-shared the fake "Goodbye Meta AI" message on Instagram stories.
The hoax claims that by sharing the message, Meta would no longer be able to use their information.
In reality, Facebook and Instagram users who want to opt out of AI training can do so in their account settings – and posting about it does nothing.
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