Cracker Barrel’s sales are booming, driven by a surprising demand for vintage apparel and Gen Z support

• Gen Z customers are fueling this trend, attracted by retro clothing items.
• TikTok videos featuring Cracker Barrel’s vintage sweaters and crewnecks have gone viral.
• A TikToker’s video on Cracker Barrel’s “vintage hunting” reached over 2 million views.
• Nostalgic clothing, such as ‘80s and ‘90s sweaters, are now trendy among young shoppers.
• Cracker Barrel has seen a 700% increase in these apparel sales.

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• The items evoke memories of clothing popular with previous generations.
• The shift reflects a broader trend where once “uncool” items gain new popularity.
• Cracker Barrel’s SVP, Laura Daily, says the company is thrilled with Gen Z’s interest.
• Many young buyers are discovering Cracker Barrel’s apparel for the first time.
• Social media trends are accelerating interest in nostalgic merchandise.
• The company capitalizes on Gen Z’s growing love for vintage and thrift fashion.
• Cracker Barrel is positioned uniquely as both a restaurant and a retailer.
• The trend highlights the power of social media in boosting brand sales.
• Gen Z’s interest in vintage clothing highlights a broader cultural nostalgia.

I’m back on the Cracker Barrel beat this morning where sales are up 700% this month, and if I gave you a billion guesses you’d never guess why.

It ain’t the Sunrise Sampler: https://t.co/aqrR5wA0E4 pic.twitter.com/QSkYCXPKcA

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Part of the original maker of Cracker Barrel pic.twitter.com/HYzVx5oBuO

— Brandon Chastain (@branchastain) October 29, 2024

Cracker Barrel was founded in 1969 by Dan Evins, a Shell Oil representative who aimed to create a restaurant and country store offering quality Southern-style meals and nostalgic products along highways. The first Cracker Barrel opened in Lebanon, Tennessee, catering primarily to travelers with an inviting, rustic atmosphere filled with vintage decor and a menu featuring classic comfort foods. It quickly expanded, focusing on a combination of Southern hospitality, hearty meals, and a unique retail section with old-fashioned products, leading to its enduring popularity across the U.S.

From the website: Rising above America’s Interstate highways, a familiar sign greets travelers and local communities. Eggs break, biscuits bake, the scent of homestyle cooking rises. A cash register dings, chairs rock, and checkers pass the time.

In 1969, a Tennessee man named Dan Evins saw an unmet need. The Interstate was expanding—connecting people to new places—but people on the move couldn’t count on a consistent, quality place to stop along the way. To stretch their legs, refuel, and find a good meal at a fair price. Evins had a vision to build an old country store to meet their needs—a place that preserved the ingredients of country life to share with travelers on the road and families from nearby.

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• Be prepared for anything, including lockdowns with your own Emergency Med kit – see Wellness Emergency Kit (includes Ivermectin and other essential drugs, guide book, much more… peace of mind for you and your family) 🛑 – Dr. McCullough’s company!