Maddi was unemployed when she started uploading videos about food to TikTok. Fast forward a few years she has more than 500,000 followers, and was named Food Creator of the Year at the TikTok Awards.
Sky’s James Lillywhite went behind the scenes with Maddi – aka cripandip – to find out how it all works, and how she makes money.
#food #socialmedia #tiktok
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